Blog
The Marketing Blog for Small Business Owners //
Marketing ain’t all tweets and ‘gramin! Discover and read up on a wide-array of marketing topics below. You’re likely to discover some marketing tips, tools and tactics that you can use to grow your business!
Nix the Keyword Stuffing On Your Website
Google is making updates to their algorithm to identify and demote websites that are not providing quality ORIGINAL content. Google is calling this the “ helpful content” update, because of their focus on original, high quality content that their users are looking for.
Lead Magnets for Small Businesses
If you are looking for a budget-friendly way to capture prospective clients or customers for your small business - a LEAD MAGNET is the way to go! A lead magnet, also known as a freebie, is a resource or service that is given away for free for the purpose of...
User-Friendly Video Editing Software: Camtasia
With the increasing pressure for small businesses to create more Instagram Reels, TikTok videos or videos for their websites or Facebook advertising - finding an easy-to-use video editing software can not only make the video creation process more enjoyable, but can...
GeoFencing Marketing: Deliver ads with hypertargeted results
Investing any type of money into advertising for your small business can feel a little scary - how do you ensure that the money you are spending will effectively reach your target audience? Unlike billboards, radio or print - GeoFencing marketing can offer small...
Facebook Business Suite in 2021
While admittedly, my preferred method of posting on my Facebook Business Page (and Instagram Business Profile) has been Facebook Creator Studio - back in 2020, Facebook informed us that they were going to invest money and resources into Facebook Business Suite....
3 Tips to Drive Traffic to your Website
According to Fundera by Nerdwallet, 92% of business owners believe that the most effective digital marketing strategy is having a website. The good news is that this statistic proves that the majority of small business owners understand that websites can drive both...