While traditionally email marketing has reigned King, text marketing (also known as SMS marketing) has grown in popularity in the last few years.
According to recent statistics, 81% of Americans text regularly. With more and more consumers becoming increasingly reliant on short form communication like texting, it comes as no surprise that consumers admittedly prefer texting options when it comes to everyday tasks like scheduling appointments, confirming reservations, and even chatting with customer support.
That’s great Vivian – but that doesn’t mean text marketing is a good fit for my small business!
Well, if you still aren’t convinced that there’s value in incorporating text marketing into your 2021 marketing strategy – take a look at these statistics from The Local Project:
- 74% of cell phone and smartphone users have 𝐍𝐎 𝐮𝐧𝐫𝐞𝐚𝐝 𝐭𝐞𝐱𝐭 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬! Meaning that unlike email, which may sit in a cluttered inbox, using text marketing increases your probability that your promotion or message will be seen!
- For American adults under the age of 50 – texting is the most common form of communication. Incorporating text marketing in your business is a great way to communicate with potential clients and customers in their preferred style of communication.
- It is estimated that American adults spend on average 23 hours a week texting. As small business owners, we are always looking to connect with potential customers where they spend most their time!
If you 𝘢𝘳𝘦𝘯’𝘵 using text (sms) marketing in your business yet, watch this video to learn more about why you may want to strongly consider using text marketing in the near future to strengthen your communication with your current or prospective clients or customers. I’ll also share with you a few examples of how you can incorporate text marketing into your long-term marketing strategy.
Do you plan on incorporating text marketing into your 2021 marketing strategy?
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