Investing any type of money into advertising for your small business can feel a little scary – how do you ensure that the money you are spending will effectively reach your target audience?
Unlike billboards, radio or print – GeoFencing marketing can offer small business owners an opportunity to funnel your ads to your target audience with hypertargeted parameters, while effectively tracking results.
How does GeoFencing marketing differ from traditional advertising?
Geofencing marketing relies on tracking data from smartphones to deliver location based, mobile ads (side note: this is legitimate opt-in tracking that cell phone users allow). When a small business owner decides to participate in GeoFencing marketing, they identify a specific location that they want to target and deliver their ads to anybody that comes within this location.
The best part is that you can track how effective your ad is by creating a CONVERSION ZONE. This conversion zone has the capability of tracking who sees your ads within your geofencing parameters and then walks into your conversion zone.
Watch this video to learn more about what GeoFencing Marketing is, how you can effectively use it to advertise your business, how a conversion zone tracks your data and where you may be able to find GeoFencing Marketing services.
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