Blog
The Marketing Blog for Small Business Owners //
Marketing ain’t all tweets and ‘gramin! Discover and read up on a wide-array of marketing topics below. You’re likely to discover some marketing tips, tools and tactics that you can use to grow your business!
How to use LINKEDIN’s new Cover Story feature
If you use LINKEDIN to network or promote your business, you may have noticed a new feature that allows you to add a 20- second video to your profile picture - a video cover story. LINKEDIN released their video cover story feature in April 2021. A video cover story...
Marketing your Small Business at Events in 2021
As a small business, participating in events like business expos, craft fairs, community jamborees, or pop-up farmers markets can be extremely beneficial. Not only does participation in events like these give you the opportunity to spread awareness about your products...
Bell Notifications – Notify your Followers when you Post on Instagram
Over the years, Instagram has made several updates to their algorithm. Admittedly, they have informed us that while a person may be following our business profile on Instagram, they may not necessarily see all of our posts. This is in large part due to the fact that...
3 Powerful Framing Techniques you should be using to Improve your Marketing or Sales pitch
3 Powerful Framing Techniques you should be using to Improve your Marketing or Sales pitch.
Framing a statement can not only help you recruit help for your chore list, but can also influence your customer. Yes, it is THAT powerful.
Let’s take a look at 3 powerful framing techniques (Loss Aversion, Blemish Framing and Potential Framing), that can help you improve your marketing or sales pitch drastically.
A step by step guide to developing your consumer persona(s)
A glimpse into your customer’s mindset
“I’ll get back to you later this week, I am not ready to make a purchase today.”
If you are in a business that requires a small investment of money (or time for that matter), your customer will usually take time to think about whether or not to purchase your product or service. While it may be aggrevating, understanding the decision making process can help you move them along the decision making process.