What You Need to Know About Calculating Marketing ROI

What You Need to Know About Calculating Marketing ROI

Return on Investment, or ROI, is used to measure the profitability of your marketing efforts. But for small businesses it can sometimes feel like calculating marketing ROI is too hard, or they do not know how to process what the number means.   A common question...
Video Editing Made Simple with Inshot App

Video Editing Made Simple with Inshot App

I spend a LOT of time editing videos. With social media turning its focus even more on video content, it can be hard to keep up. Especially when every social media platform is formatted differently.   Editing apps are nothing new – and there are so many out...
Advice For Your First Craft Fair or Pop-Up

Advice For Your First Craft Fair or Pop-Up

Kudos to you, small business owner! If you are here that means you have decided to take the plunge and participate in your first ever craft fair or pop-up. Now that you have selected the perfect event for you to participate in, you are probably wondering where to...