Have you scrolled through Instagram and found someone promoting a workshop or download, and they are asking their audience to simply comment a word or phrase to get more information? You wonder how they manage to reply to every single person who has commented and if they have someone just sitting by the computer all day to respond to these comments.
We’re going to let you in on a little secret…they’re probably using MANYCHAT.
We recently started using MANYCHAT to promote our Rock Your Fair course (more info here). Instead of leading people to the link in our bio, we now simply ask them to comment “ROCK” on our posts. They will then receive a reply AND a direct message with the information for our FREE training course.
The best part? It’s automated and FREE. We set it up once and now do not have to think about it again! If someone comments on an older post they will still receive the same interaction. (This is also great because, let’s be honest, do you always remember to respond to comments?)
There are two versions of MANYCHAT – free and a pro version. The difference between the two is that with the free version you will have to pick a specific post to set up the automation on – while the pro version allows you to automate responses across your profile.
With the free version you can still use the automation on multiple posts – you will simply have to go through the setup process for each post.
What Exactly Is It?
MANYCHAT is a bot platform that allows you to use text, email, and messenger marketing to set up marketing initiatives.
There are many different ways you can use this platform – from creating a Facebook messenger chat bot, text marketing (including WhatsApp), automating Instagram marketing, and integrating tools you use in your small business. We specifically use it for automating Instagram marketing.
How Does The Automation Work?
The process is simple. (scroll to the bottom of the page for a video tutorial of the setup process).
- Clarify which post/posts you want the automation to run.
- Tell it what keyword will trigger the process.
- Do you want it to leave a comment?
- What message do you want the process to send?
It is important to have the link and messaging already created before you start this process. Also – remember that you will have to give MANYCHAT access to your Instagram account. If you are not comfortable with this then we suggest not using it.
Why Bother?
Okay, The Seasoned Marketer, but I can just ask people to go to the links in my bio – why bother?
You can ask people to go to your bio – but not everyone is going to want to take that extra step. Instead, MANYCHAT allows you to ask them to simply leave a comment and then they will get all the information without having to do any extra steps. AND since it is automated – you are not doing extra work either. You both win!
If you are interested in trying the Pro version out for one month FOR FREE – click here.
For a video tutorial on how to automate your DM’s in Instagram – check out the video below!
Did you find this content useful? Check out our other free resources.
Feel free to share your thoughts with me, I can be reached at vivian@theseasonedmarketer.com!
Looking for more free marketing tips and content specifically for small business owners? Check out our podcast, S.O.B. Marketing Podcast. Every Wednesday we discuss a new topic to help small business owners take on marketing on their own. Listen to our episode of the S.O.B. Marketing podcast wherever you get your podcasts or watch on YouTube! Have a topic you want us to discuss? Email us at Help@TheSeasonedMarketer.com!
Interested in elevating your event marketing game? Check out our FREE mini training course! Learn 3 mistakes you could possibly be making that are impacting your participation in events, craft fairs, and pop-ups. Not only is this training course FREE, but you will get a special discount at the end for our new course, ROCK YOUR FAIR! Click here to check it out.
Recent Comments