Email Marketing Tips for the 2024 New Year

Email Marketing Tips for the 2024 New Year

If you are interested in email marketing, or want to get started but don’t know how – this is for you.   As a small business owner you may be missing out on an opportunity to increase your sales and create connections with email marketing. According to a...
3 Simple Steps to Creating a Marketing Plan

3 Simple Steps to Creating a Marketing Plan

The idea of creating a marketing plan may seem daunting for small business owners, but it doesn’t have to be. Traditional marketing plans require lots of time, effort, research, and more. While traditional marketing plans contain pages of information (think SWOT...
What You Need To Know About Lead Magnets

What You Need To Know About Lead Magnets

Lead magnets have recently taken over the marketing community, and for good reason. Lead magnets are an effective (and FREE) way to not only create interest, but to also begin a relationship with potential customers.   What Exactly Is It   A lead magnet is a...
Prepping For The New Year as a Small Business

Prepping For The New Year as a Small Business

The New Year has always been a time for people to make changes – and that’s true for small businesses too! As a small business owner, use the new year to make the changes and updates you’ve been meaning to make to your small business. Here are some ideas of ways...
What You Need to Know About Calculating Marketing ROI

What You Need to Know About Calculating Marketing ROI

Return on Investment, or ROI, is used to measure the profitability of your marketing efforts. But for small businesses it can sometimes feel like calculating marketing ROI is too hard, or they do not know how to process what the number means.   A common question...