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The Marketing Blog for Small Business Owners //

Marketing ain’t all tweets and ‘gramin! Discover and read up on a wide-array of marketing topics below. You’re likely to discover some marketing tips, tools and tactics that you can use to grow your business!

3 Powerful Framing Techniques you should be using to Improve your Marketing or Sales pitch

3 Powerful Framing Techniques you should be using to Improve your Marketing or Sales pitch

3 Powerful Framing Techniques you should be using to Improve your Marketing or Sales pitch.
Framing a statement can not only help you recruit help for your chore list, but can also influence your customer. Yes, it is THAT powerful.
Let’s take a look at 3 powerful framing techniques (Loss Aversion, Blemish Framing and Potential Framing), that can help you improve your marketing or sales pitch drastically.

A glimpse into your customer’s mindset

“I’ll get back to you later this week, I am not ready to make a purchase today.”
If you are in a business that requires a small investment of money (or time for that matter), your customer will usually take time to think about whether or not to purchase your product or service. While it may be aggrevating, understanding the decision making process can help you move them along the decision making process.