Small business owners have unfortunately also become content creators. The constant need to promote your small business on social media can be exhausting. This is why every month we share 3 social media content ideas for small business owners to consider. For the month of April, consider sharing content based on these 3 ideas: reflection, getting local, and product spotlights.

 

Reflection

 

Spring is about growth and reflecting on how much you have grown. Now is the perfect time to share content relating to your small business and how it has changed over the years. This is a great opportunity to connect with your followers on a deeper level. People love to see growth, and they want to see you grow! Social media content ideas that revolve around reflection could include: sharing all your new products/services, discussing how you began your small business, and so much more.

Get Local

 

Spring is usually a busy time for local communities! Even if your small business is not involved in the local events, share and talk about them. This is an easy social media content ideas that could be as simple as sharing YOUR experience at the event, or sharing that it is happening and people should check the event out. 

Getting involved with your local community is a great marketing strategy that is simple and yet very effective. Consider being a part of events, or becoming sponsors. 

Sponsorships are a great way to get in front of your specific target audience, and they can be very budget friendly. Sponsorships can range from $50 to $5,000. Find one that works for you and your small business!

 

Here in Summerville, SC we have the Flowertown Festival every April. It is a huge event that many businesses participate in. Those who do not participate still post and share content relating to the event, simply because it is such a big deal in our community. 

 

Product Spotlights

 

This may seem obvious, but sometimes as small business owners we can forget to share the easiest social media content ideas – like our products! Product spotlights can be as simple or as complex as you want them to be. 

 

If you have a product that you get constant questions about – create a reel or carousel of you answering said questions. Sharing creative photos of your best selling products can be a simple but effective social media post. If your products are versatile, then create a reel showing the different ways they can be used. 

 

A great example is Southern Curiosities. She shares simple images of her products – but they are creative and unique enough that this is quite effective.

 

image of taxidermy rat riding a fish, with a fishing poll.

National Days

 

National days are also a great way to create engaging content throughout the month. Here are some national days in April that you may be able to create content around. Remember, this type of content is only engaging and good quality if it makes sense for your small business to be posting about. Do not post content just to post something.

 

Food Related National Days in April:

 

April 2 – National Peanut Butter & Jelly Day

April 5 – National Caramel Day

April 7 – National Beer Day

April 17 – National Crawfish Day

April 22 – National Jelly Bean Day

April 30 – National Oatmeal Cookie Day

 

Retail Related National Days:

 

April 1 – April Fools Day

April 2 – National DIY Day

April 12 – National Record Store Day

April 20 – 4/20 & Easter

April 22 – Earth Day

April 26 – National Independent Bookstore Day

April 30 – National Adopt A Shelter Peet Day

 

Health & Wellness Related National Days:

 

April 2 – National Walking Day

April 16 – National Healthcare Decisions Day

April 18 – National Exercise Day

April 28 – National BraveHearts Day

April 30 – National Sarcoidosis Day

 

Monthly Celebrations in April:

National Pickleball Month

National Esophageal Cancer Awareness Month

National Brunch Month

National Financial Literacy Month

National Alcohol Awareness Month

National Donate Life Awareness Month

National Cannabis Awareness Month

National Autism Awareness Month

About The Author

About The Author

Vivian & Chelsea

The Seasoned Marketer is a sister duo, Vivian and Chelsea, who both became marketing professionals. With a combined 15+ years of experience in the marketing field, they decided to share their knowledge specifically with small business owners who want to keep their marketing in-house but just need a little help.