Small business owners have unfortunately also become content creators. The constant need to promote your small business on social media can be exhausting. This is why every month we share 3 social media content ideas for small business owners to consider. For the month of April, consider sharing content based on these 3 ideas: reflection, getting local, and product spotlights.
Reflection
Spring is about growth and reflecting on how much you have grown. Now is the perfect time to share content relating to your small business and how it has changed over the years. This is a great opportunity to connect with your followers on a deeper level. People love to see growth, and they want to see you grow! Social media content ideas that revolve around reflection could include: sharing all your new products/services, discussing how you began your small business, and so much more.
Get Local
Spring is usually a busy time for local communities! Even if your small business is not involved in the local events, share and talk about them. This is an easy social media content ideas that could be as simple as sharing YOUR experience at the event, or sharing that it is happening and people should check the event out.
Getting involved with your local community is a great marketing strategy that is simple and yet very effective. Consider being a part of events, or becoming sponsors.
Sponsorships are a great way to get in front of your specific target audience, and they can be very budget friendly. Sponsorships can range from $50 to $5,000. Find one that works for you and your small business!
Here in Summerville, SC we have the Flowertown Festival every April. It is a huge event that many businesses participate in. Those who do not participate still post and share content relating to the event, simply because it is such a big deal in our community.
Product Spotlights
This may seem obvious, but sometimes as small business owners we can forget to share the easiest social media content ideas – like our products! Product spotlights can be as simple or as complex as you want them to be.
If you have a product that you get constant questions about – create a reel or carousel of you answering said questions. Sharing creative photos of your best selling products can be a simple but effective social media post. If your products are versatile, then create a reel showing the different ways they can be used.
National Days
National days are also a great way to create engaging content throughout the month. Here are some national days in April that you may be able to create content around. Remember, this type of content is only engaging and good quality if it makes sense for your small business to be posting about. Do not post content just to post something.
Food Related National Days in April:
April 2 – National Peanut Butter & Jelly Day
April 5 – National Caramel Day
April 7 – National Beer Day
April 17 – National Crawfish Day
April 22 – National Jelly Bean Day
April 30 – National Oatmeal Cookie Day
Retail Related National Days:
April 1 – April Fools Day
April 2 – National DIY Day
April 12 – National Record Store Day
April 20 – 4/20 & Easter
April 22 – Earth Day
April 26 – National Independent Bookstore Day
April 30 – National Adopt A Shelter Peet Day
Health & Wellness Related National Days:
April 2 – National Walking Day
April 16 – National Healthcare Decisions Day
April 18 – National Exercise Day
April 28 – National BraveHearts Day
April 30 – National Sarcoidosis Day
Monthly Celebrations in April:
National Pickleball Month
National Esophageal Cancer Awareness Month
National Brunch Month
National Financial Literacy Month
National Alcohol Awareness Month
National Donate Life Awareness Month
National Cannabis Awareness Month
National Autism Awareness Month
Social media content ideas can be difficult to come up with, that’s why we try to do the heavy lifting for small businesses! Make sure to follow this blog and come back next month for 3 new content ideas for your small business’s social media.
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About The Author
Vivian & Chelsea
The Seasoned Marketer is a sister duo, Vivian and Chelsea, who both became marketing professionals. With a combined 15+ years of experience in the marketing field, they decided to share their knowledge specifically with small business owners who want to keep their marketing in-house but just need a little help.
Thanks for covering this topic in such depth!