Small Businesses Need These 5 Marketing Tools in 2025

For small business owners, marketing can feel like a second full time job that you don’t quite understand. These 5 marketing tools will help small businesses be effective and efficient with their marketing efforts.

1. Google Analytics

This may seem like an obvious one, but you would be surprised with how many small business owners forget about Google Analytics when it comes to tracking data. The analytics section most websites have built into their dashboards are great, but Google is one of (if not THE) biggest search engines in the world. There is no reason to not access all of that free data about YOUR small business’s website! 

Google Analytics can help you track what your most popular pages are, what your target audience is interested in, track conversions, track customer’s journey, and even more.

2. Opus Clip

If you’ve listened to our podcast, S.O.B. (Small Owned Business) Marketing, you’ve heard us rave about Opus Clip. This AI tool allowed Chelsea to stop spending hours trying to edit our podcast episodes into short videos for TikTok. 

This tool takes minutes to generate anywhere from 10-35 short videos designed for the best engagement on social media. It even gives you a rating on how well it believes the video will do at engaging an audience.

How Does Opus Clip Work?

Simply link or upload the video you want Opus Clip to generate clips from and it will create video clips for you to edit, review, and download.

This tool is not only for people with podcasts. If you have done a good number of interviews, have a YouTube channel, or are simply creating longer form content that you want to clip – this tool will save you hours of time. Check out Opus Clip here.

3. Flodesk

There are a LOT of email marketing tools out there, and they are not all created the same. As professional marketers, we have used many different email marketing platforms – Omnisend, Mailchimp, Vagaro, and Flodesk. Flodesk is by far our favorite platform, and it is the one we personally use for our email newsletter. 

What Makes Flodesk Stand Out Against Other Email Platforms?

Probably the most valued difference between Flodesk and other platforms is their pricing. Most email marketing platforms charge based on the size of your email list. The larger the email list, the more you will be expected to pay. While this is great for small businesses just starting out, your ultimate goal is to GROW your list – and you shouldn’t be punished for it. Flodesk charges you a flat fee, no matter the size of your small business’s email list.

Flodesk also is great about adding new features for you to use. We use Flodesk to create the landing pages for our free downloads. Not only that, but we can create email sequences in the platform to easily build a relationship with new email subscribers. 

What is an email sequence? An email sequence is a set of automated emails that are pushed out within a specific timeframe. For example: Someone signs up for our email list after getting a free download. We have an email sequence set up for new subscribers where they get an email explaining The Seasoned Marketer after two days of them joining.

Want to join our email list? Subscribe here! Get 50% off Flodesk here.

4. Manychat

Social media marketing is a great tool, and can also be a crutch. Look at what’s happening with TikTok. It could easily get banned (though we don’t really believe it will. Check out our take here). If you’ve built up your small business’s following specifically on TikTok and haven’t moved them to an environment that you control – you’ve lost all of those followers. Sure, they can find you on a different platform later on, but what are the chances they will? The best thing for your small business, and why Manychat is on this list of marketing tools, is to lead people from social media platforms to your own environment. This can mean an email list, or maybe a community forum you control.

What does Manychat actually do?

Manychat is an automated DM service. Have you noticed businesses and content creators saying, “leave [word or phrase] in the comment and I’ll send you a DM with the information”? Those businesses are NOT sending a DM to every single person who comments manually, they are using a service like Manychat. 

We find this extremely useful because it not only allows us to automatically send our lead magnet and other links to people interested without the hassle – but it’s a “set it and forget it” situation. Once we create the process, it is set up forever. If anyone comments the trigger word at any time, they’ll get the DM we selected. Most importantly, the entire set up process is simple and easy to do.

5. Skool

Community is important for small businesses. Whether you are trying to build your own community, or you simply want to join one, Skool is the perfect marketing tool. 

This platform allows you to create your own community, either free or paid, so that you can easily create a relationship with potential customers and your target audience.

Example: Our S.O.B. community is on Skool. The platform allows us to not only have forum discussions with our members, but we have courses, free downloads and templates, a community calendar, and weekly zoom calls – all available on this single platform.

As a small business owner, you do not have to create your own community. Skool is a great platform to find communities to join (like our S.O.B. community!). Click here for a free 14 day trial to Skool.

If you only take 5 marketing tools with you into 2025 – let them be these tools. We use each of these weekly and they have helped us expand our small business.