Reasons To Consider Newspaper Advertising For Your Small Business

by | Mar 14, 2023 | Sales, Uncategorized

While we move further into the technology age, you might wonder what newspaper companies have to offer your small business in terms of marketing opportunities.

 

This is your sign to not necessarily write off newspaper advertising when deciding on which marketing initiatives you want to consider. 

Newspaper companies are evolving with the times to offer more than just print advertising. Most newspapers are now offering digital ads, email blast ads, social media ads, and event sponsorships. These are all potentially great opportunities to get your small business’s name out to your target market.

If you are considering any of these options, do not hesitate to ask the newspaper company for data in regards to these advertising options. This will allow you to make an educated decision on which newspaper advertising options are best for your small business and the goals you are looking to accomplish.

Pro Tip: examples of data to inquire about include audience size, demographics, and what type of information they share.

Advertising with a newspaper can also allow you to take advantage of their resources. Many newspapers use local marketing firms to run their social media advertising. If you plan on partnering with a newspaper company for social media advertising, consider sending them a concept idea and asking them to assist you with the creation of the ads. This will allow you to get the expertise of the marketing firm for your ads and posts. Make sure you ask the newspaper company up front if they will allow this and if they are partnered with a marketing firm.

Newspapers need business! Newspaper companies are usually more affordable and more likely to negotiate with you over pricing and packages. Reach out to your local newspaper and ask them to negotiate with you. Find which services you are interested in and ask them to create a package with these services. You just need to reach out and ask.

For a more in depth look at why you should be considering newspaper advertising for your small business, check out our YouTube video below.

 

Did you find this content useful? Feel free to share your thoughts with me, I can be reached at vivian@theseasonedmarketer.com or just leave me a comment below!