We're Vivian and Chelsea

15+ years of marketing experience

Marketing professionals by trait, 

we’ve turned our passion and over 17 years of combined experience in the trenches into a love for sharing and educating business owners on the best tips, tools and tactics for marketing their business.

as MARKETERS

We know what it’s like to look for the best opportunities to promote a business, develop ads and messaging that speak to prospective customers and the consistency it takes to build a brand and successfully launch a marketing campaign.

as EDUCATORS

We understand how important it is to stay current with social media features and other marketing trends, how to leverage free resources and how important it is to find a trusted source for marketing tips.

as Advocates

We believe that knowledge is power and transparency is key.  We support small businesses and initiatives that allow them to flourish. 

TESTIMONIALS

What makes us so “Seasoned” ?

Vivian Walton

Founder + Marketer

Vivian is passionate about connecting resourceful business owners with information that will help them grow their business.

She’s working almost every aspect of marketing. As a student at the University of South Carolina, she worked for a Market Research firm, performing survey calls, recruiting and assisting with focus groups. She learned the importance of using data to track initiatives and campaigns, but most importantly realized that marketing is a science as much as it is an art.  

After graduation, she went on to work at the Town’s local Chamber of Commerce as Director of Membership Development.  Her experience at the Chamber put her face to face with the everyday hurdles that small businesses face, while introducing her to the many FREE resources that business owners have at their fingertips, some of which often go unnoticed.   

In 2008, she entered the health care industry marketing for area urgent care centers and fell in love with the fast paced environment. She handled every aspect of marketing from public relations, community engagement and graphic design to website management, content creation and media contracting.  

After three years in the urgent care arena, Vivian transitioned into a larger role as Executive Director of Marketing for the largest multi-specialty independent physicians group in South Carolina (where she recently celebrated 11 years!) and has established the foundation for all organization wide branding, marketing and public relations – including leading a team to support the marketing needs of over 140 medical providers throughout 43 medical practices. 

Chelsea Mojica

Content Creation Specialist + Marketer

Chelsea is passionate about helping small businesses find their personality online and understanding and optimizing their social media presence. ⁣
Growing up with the rise of the digital age, Chelsea has spent her life embracing technology. While at the University of South Carolina she focused her education on both marketing and applied computing in project management. During this time, she worked for a small salon in Columbia, SC where she witnessed the struggle small businesses face. Working to find creative ways to promote and market the salon, she turned to social media as a tool.⁣
After graduating Chelsea became the sole Marketer for a private allergy group, where she once again witnessed the struggles small businesses face in a crowded marketplace. Her in-depth experience with managing effective, budget-friendly marketing opportunities helps The Seasoned Marketer provide additional value to business owners through free educational tips and resources. ⁣

As with all the best things in life, The Seasoned Marketer started unexpectedly. 

In 2017, Vivian was responsible for planning, coordinating and hosting the groundbreaking for a $32 million medical campus. Shortly after the ceremonial shovels broke ground and with the media still present, she was approached by the foreman of the project.  With a bright smile and his wife by his side, he shared that they were small business owners, set to open a storage facility in Ohio – “I want to do this for my business” he said.  

Without skipping a beat, Vivian handed him an extra Press Kit and explained the contents and how to maximize exposure.  

It was that day that she realized that every business owner could achieve the same marketing success with their business, if only they had access to these simple strategies.

That simple interaction was the start of The Seasoned Marketer. We are here to serve and provide marketing resources to small business owners.

 

and that may be true! Some of our professional highlights include:

Launching & maintaining corporate websites

Event planning & hosting (press conferences, groundbreaking events, open houses & fundraising events)

Social media planning, posting, upkeep & content creation

Crafting & distributing internal and external communication for a variety of businesses

Creating ads for print, web, social media and television