If you are looking for a budget-friendly way to capture prospective clients or customers for your small business – a LEAD MAGNET is the way to go! A lead magnet, also known as a freebie, is a resource or service that is given away for free for the purpose of attracting a person in your target audience, who will willingly exchange their contact information to acquire the resource or service.
The reason that lead magnets are so effective is because they allow you to start a dialogue or relationship with a potential customer or client all while you capture QUALITY leads (ie. people who may actually be interested in your products or services). The key to making sure that those who are signing up for your lead magnet may actually be interested in your products and services, is to have a deep understanding of your target audience and their pain points.
What would a potential customer or client of your business find useful, helpful or intriguing?
Create a free video, checklist, or a downloadable pdf that will help them with a pain point or that they will capture their attention.
Once they have signed up to receive your lead magnet (freebie), you have the opportunity to grow your relationship with them by adding them to your email list, text message list or mailing list (just be sure that you are receiving the proper opt-in permissions).
PRO-TIP: The real beauty of leveraging lead magnets to grow your business is that you can offer as many lead magnets as you want to as many different target audiences as you would like. Segmenting your target audience and offering each segment their own lead magnet can be powerful because you are given each group a customized free resource that they are specifically interested in and you can then market to them the products or services that they may be most interested in.
Lead magnets can become a truly effective part of a business’ marketing strategy by bringing quality leads to the table and allowing a business to develop a long-term relationship with a consumer. If you are interested in a deeper dive on lead magnets and how they can benefit your small business, check out the video below.
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