Event marketing can be stressful and time consuming – so are events actually worth it? As a small business, making sure you are participating in the right events and doing your due diligence can mean the difference between a successful event and a waste of time and resources. You do not want to be a dog groomer at a health fair for people (a health fair for animals would not be a bad idea).
Event marketing is a great way to interact with your local community and express to your target audience your principles as a small business. So how do you make sure you are at an event/pop up/craft fair that will work for you?
What Will I Get Out Of It?
Ask yourself the following questions:
Will I make money? / Will I collect good leads?
Is this an event my ideal customer/client would attend?
Will it move my business forward?
If you answer No to ANY of these questions then this event is not going to help your small business. Even if it seems like a fun event, your small business will not benefit from participating.
Want a deeper dive into event marketing for small businesses? Check out our latest podcast episode of The S.O.B. Marketing podcast wherever you listen to podcasts OR check out the YouTube video below!
The Seasoned Marketer is proud to announce that in April 2023 we will be releasing our first course, ROCK YOUR FAIR! This course will give you the A to Z lowdown on successful event marketing, from knowing what license you need to participate to building a rockin’ display table. This course is for you if:
You are a small business who has never participated in an event/craft fair/popup before but wants to start.
You are a small business who has participated in an event/craft fair/popup but feels as though you are not getting what you could be out of it.
For more information and to be notified when this course is live CLICK HERE.
Did you find this content useful? Feel free to share your thoughts with me, I can be reached at vivian@theseasonedmarketer.com or just leave me a comment below!
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