How to Create a Bio Link Website using Canva

While Instagram provides us alot of visibility, there are a few limitations that they place on us that can prevent us from fully sharing with our audience the full scope of products and services that we offer.

One of those limitations is the fact that they only allow us to promote ONE website or weblink at a time in our profile. As a work around, many small business owners use apps like LINKTREE, SHORBY or LNK.BIO to create Bio Link Websites, like this:

Benefits of creating and using a Bio Link Website, include:

Ability to Drive Traffic to Multiple Pages: The biggest benefit of using a Bio Link Website is that you are able to use one webpage to connect your audience to multiple sources of content. The best part is that you get to choose what options they are presented with and in which order they appear.

For example: Since I want to primarily promote my weekly YouTube marketing videos, that is the first option I listed at the top of the page. Being that the options are presented in a vertical format, a visitor will naturally look at the top of the page first and make their way down. (Note that you can select from a variety of format options, so if you don’t want to present your options in a vertical format, you don’t have to!)

Flexibility to change what you are promoting with your audience: Since you are in control of the content that appears on the Bio Link Website, you have the capabillity to quickly and easily change the options that appear on the page. This means that if you have weekly content that you are sharing with your audience, whether that be video content or product promotions, you can change the linked information on a weekly basis very easily.

Convert followers to paid customers: Using a BioLink Website offers you an opportunity to convert your social media followers into PAID customers. While your Instagram Business account may 5,000 followers, that doesn’t necessarily mean that all 5,000 followers are BUYING your products or services. A Bio Link Website is a great way to try and close that gap, by presenting your audience with linked content and information that can help close that purchasing gap.

Optimizing the real estate Instagram gives you: Since Instagram DOES provide us the space to promote a weblink, we want to be sure that we are being resourceful and using the available space in the best way possible. Using a Bio Link Website allows you to really squeeze as much as possible out of that limited space.

While some of the aforementioned options offer a FREE version, they almost always push a paid version of their product. Many CANVA users don’t realize that they can use CANVA to help them create the very same Bio Link Websites!

Watch this video, to learn how:

Are you currently using a Bio Link Website to promote your multiple webpages?