How To Handle Negative Publicity as a Small Business

How To Handle Negative Publicity as a Small Business

Handling negative publicity can be a daunting challenge for any business, but especially for small businesses. For a small business with limited resources and a more intimate connection to their community, the impact can be significant. Navigating negative attention...
Marketing Red Flags You Need To Stop Doing

Marketing Red Flags You Need To Stop Doing

Marketing is not something that you can ignore as a small business owner. At some point you will have to use marketing strategies and channels to grow your business. Marketing does not have to be difficult or confusing – but there are some common mistakes (or...
Are Mission and Vision Statements Still Relevant?

Are Mission and Vision Statements Still Relevant?

Mission and vision statements can feel like old school marketing ideas that do not matter – but they are the foundation of every good marketing strategy. These statements help you guide your small business and your marketing efforts so that you can stay on brand...