by vivian | Apr 16, 2025 | Uncategorized
Marketing is not something that you can ignore as a small business owner. At some point you will have to use marketing strategies and channels to grow your business. Marketing does not have to be difficult or confusing – but there are some common mistakes (or...
by vivian | Feb 13, 2025 | Uncategorized
Mission and vision statements can feel like old school marketing ideas that do not matter – but they are the foundation of every good marketing strategy. These statements help you guide your small business and your marketing efforts so that you can stay on brand...
by vivian | Jan 24, 2025 | Uncategorized
Search Engine Optimization (SEO) was once all about keywords and finding ways to trick the algorithm into showing your website to as many people as possible – but that won’t work anymore. SEO in 2025 now focuses on the quality of the content and website, meeting...
by vivian | Jan 16, 2025 | Uncategorized
One of the most common misconceptions in the marketing world is that marketing and advertising are the same thing. They are not. This misconception can lead to confusion and a marketing plan that is not as effective and thought out as you may think it is. Here’s what...
by vivian | Dec 16, 2024 | Uncategorized
Happy holidays! To celebrate the holiday season we want to bring you our top 12 marketing tips we want small businesses to take with them into 2025. Know Your Target Audience This is the MOST important marketing tip. If you only take one thing from this...
by vivian | Aug 15, 2024 | Sales, Uncategorized
Having your small business in the news can be a dream come true, but media packages cost a lot of money and feel so forced and scripted. There is an easier way to get your small business in the news and it happens to be FREE: press releases. What is a Press...
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