Prepping For The New Year as a Small Business

Prepping For The New Year as a Small Business

The New Year has always been a time for people to make changes – and that’s true for small businesses too! As a small business owner, use the new year to make the changes and updates you’ve been meaning to make to your small business. Here are some ideas of ways...
What You Need to Know About Calculating Marketing ROI

What You Need to Know About Calculating Marketing ROI

Return on Investment, or ROI, is used to measure the profitability of your marketing efforts. But for small businesses it can sometimes feel like calculating marketing ROI is too hard, or they do not know how to process what the number means.   A common question...
Advice For Your First Craft Fair or Pop-Up

Advice For Your First Craft Fair or Pop-Up

Kudos to you, small business owner! If you are here that means you have decided to take the plunge and participate in your first ever craft fair or pop-up. Now that you have selected the perfect event for you to participate in, you are probably wondering where to...