A Simple Marketing Strategy for Small Business

A Simple Marketing Strategy for Small Business

Many small business owners handle their marketing on their own, opting out of spending hundreds of dollars on ad agencies. However, it can sometimes be difficult to know where to focus your marketing efforts and how to organize when you are one person. This is your...
How to Attract Repeat Customers to Your Small Business

How to Attract Repeat Customers to Your Small Business

As a small business owner, it can sometimes be easy to forget about repeat customers. We can turn our focus to bringing in new customers, while forgetting about those who have already decided to purchase with you. Working to attract repeat customers involves goals and...
How to Attract New Customers to Your Small Business

How to Attract New Customers to Your Small Business

As a small business, growing your audience and attracting new customers is the ultimate goal. When working to attract new customers, your goals, focus, messaging, channels, and content will all be different than if you were trying to attract repeat customers. Goals...
The 19 Marketing Channels in 2025 You Need to Know

The 19 Marketing Channels in 2025 You Need to Know

In 2025, when we mention marketing, a majority of people immediately think of either social media or digital marketing. But there are actually 19 different marketing channels that small business owners can choose to use to promote their business in 2025: Viral...
How To Calculate Your Small Business’s Marketing ROI

How To Calculate Your Small Business’s Marketing ROI

Investing in marketing is a great way to grow your small business, but how can you tell if what you are doing is working and turning a profit? This is where return on investment, or ROI, comes in. What is ROI? Return on investment is the amount of money you make from...