How To Calculate Your Small Business’s Marketing ROI

How To Calculate Your Small Business’s Marketing ROI

Investing in marketing is a great way to grow your small business, but how can you tell if what you are doing is working and turning a profit? This is where return on investment, or ROI, comes in. What is ROI? Return on investment is the amount of money you make from...
How To Begin Participating in Craft Fairs: 5 Steps

How To Begin Participating in Craft Fairs: 5 Steps

Many artisans and crafters make their money from craft fairs and vendor markets. If you are just starting out and have never participated in a market before, it may seem like a scary foreign land. Here are 5 steps a small business owner or crafter should take when...
5 Effective Marketing Strategies That Are NOT Social Media

5 Effective Marketing Strategies That Are NOT Social Media

Social media marketing is absolutely a powerful tool for small businesses looking to grow their consumer base – but it’s not the only option. If you are feeling burnt out or simply want to diversify your marketing efforts, here are 5 marketing strategies that...
Why Direct Mail Marketing is STILL An Effective Option

Why Direct Mail Marketing is STILL An Effective Option

Traditional marketing has recently been pushed aside when it comes to marketing strategies small businesses are interested in – but these strategies are still powerful tools. Direct mail marketing is still one of the top performing marketing strategies out...
Small Businesses Need These 5 Marketing Tools in 2025

Small Businesses Need These 5 Marketing Tools in 2025

For small business owners, marketing can feel like a second full time job that you don’t quite understand. These 5 marketing tools will help small businesses be effective and efficient with their marketing efforts. Google Analytics This may seem like an obvious one,...