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Customer Churn: The most reliable indicator of how well you are managing your existing customer relationships

Customer Churn: The most reliable indicator of how well you are managing your existing customer relationships

Just like any good physician, as a business owner there are signs and symptoms you should monitor continuously to help you diagnose any potential issues within your business.  

The most reliable indicator you can monitor to tell you how well you are managing your existing customer relationships is your customer churn rate (also known as customer attrition).  Your customer churn rate is the percentage of customers that you are losing over a specified period of time.