The Seasoned Marketer's Playbook

Customer Churn: The most reliable indicator of how well you are managing your existing customer relationships

Customer Churn: The most reliable indicator of how well you are managing your existing customer relationships

Just like any good physician, as a business owner there are signs and symptoms you should monitor continuously to help you diagnose any potential issues within your business.  

The most reliable indicator you can monitor to tell you how well you are managing your existing customer relationships is your customer churn rate (also known as customer attrition).  Your customer churn rate is the percentage of customers that you are losing over a specified period of time. 

Why developing a brand voice for your business should be a priority and four simple steps to get you started

Why developing a brand voice for your business should be a priority and four simple steps to get you started

Developing an AUTHENTIC brand voice for your business will not only boost your recognition, but also help you build stronger and deeper relationships with your customers. Stay consistent with the words you use, the tone of your communications and the overall messaging.

Identifying a Newsworthy Story - A simple test to help you spot a good PR opportunity

Identifying a Newsworthy Story - A simple test to help you spot a good PR opportunity

Reaching out to the media may be a little nerve racking at first, but half the battle is being confident that you are sharing a story that is truly newsworthy. So what exactly makes a story newsworthy? There's a simple test...

3 Powerful Framing Techniques you should be using to Improve your Marketing or Sales pitch

3 Powerful Framing Techniques you should be using to Improve your Marketing or Sales pitch

*This content was originally shared on February 15, 2018 with business owners on The Seasoned Marketer email distribution list. To receive my most ...

A glimpse into your customer's mindset

A glimpse into your customer's mindset

"I'll get back to you later this week, I am not ready to make a purchase today."

If you are in a business that requires a small investment of money (or time for that matter), your customer will usually take time to think about whether or not to purchase your product or service. While it may be aggrevating, understanding the decision making process can help you move them along the decision making process.

3 Instant Ways to Up your Social Media Strategy

3 Instant Ways to Up your Social Media Strategy

*This content was originally shared on January 18, 2018 with business owners on The Seasoned Marketer email distribution list. To receive my most r...

3 Ways to Improve your Cold Calling Approach

3 Ways to Improve your Cold Calling Approach

No matter how many conversations you are able to start with a potential customer,  only a small percentage of those ever turn into an actual sale.  


So, then how can we make that 'cold calling' approach a little easier and way more effective?   

Failing - Why it is Important

Failing - Why it is Important

The key to learning from our failures is focusing on step two (Look Around) and step three (Adjust your Plan).  

I've included a link to my Quarterly Strategic Planning Worksheet for you (click here).  I encourage you to take an hour out of this month to sit down and plan your sales & marketing goals for the first quarter (Jan - Mar).

5 Ways you should be Promoting your Beauty Business this Holiday Season

5 Ways you should be Promoting your Beauty Business this Holiday Season

Want to get the most out of your sales during this time of cheer? Here are 5 Ways you should be Promoting your Beauty Business this Holiday Season: