Creating content takes time and effort - but it's the holy grail for attracting potential customers and ultimately growing your business.
Content marketing is the best long-term strategy to be seen, to be heard and to become a trusted source of good and relevant information. Most importantly, it is a way to build your long term relationship with your audience by showing up and SERVING your current and future customers.
Make your Facebook Cover Photo work harder for you. Facebook can be such a powerful vehicle to help you deliver your business' message to the right audience. But... if I were a betting woman, I'd bet that you probably feel like you aren't using or leveraging Facebook to it's full potential. The truth is, that with a little bit of effort and a free online tool (Canva) - you can start to leverage your Facebook Cover photo to work harder for you!
Customer Churn: The most reliable indicator of how well you are managing your existing customer relationships
How well are you managing your existing customer relationships?
Just like any good physician, as a business owner there are signs and symptoms you should monitor continuously to help you diagnose any potential issues within your business.
The most reliable indicator you can monitor to tell you how well you are managing your existing customer relationships is your customer churn rate (also known as customer attrition). Your customer churn rate is the percentage of customers that you are losing over a specified period of time.
Why developing a brand voice for your business should be a priority and four simple steps to get you started
3 Powerful Framing Techniques you should be using to Improve your Marketing or Sales pitch.
Framing a statement can not only help you recruit help for your chore list, but can also influence your customer. Yes, it is THAT powerful.
Let's take a look at 3 powerful framing techniques (Loss Aversion, Blemish Framing and Potential Framing), that can help you improve your marketing or sales pitch drastically.
"I'll get back to you later this week, I am not ready to make a purchase today."
If you are in a business that requires a small investment of money (or time for that matter), your customer will usually take time to think about whether or not to purchase your product or service. While it may be aggrevating, understanding the decision making process can help you move them along the decision making process.
No matter how many conversations you are able to start with a potential customer, only a small percentage of those ever turn into an actual sale.
So, then how can we make that 'cold calling' approach a little easier and way more effective?
I've included a link to my Quarterly Strategic Planning Worksheet for you (click here). I encourage you to take an hour out of this month to sit down and plan your sales & marketing goals for the first quarter (Jan - Mar).
- Page 1 of 2