Blog
The Marketing Blog for Small Business Owners //
Marketing ain’t all tweets and ‘gramin! Discover and read up on a wide-array of marketing topics below. You’re likely to discover some marketing tips, tools and tactics that you can use to grow your business!

How To Calculate Your Small Business’s Marketing ROI
ROI is important for understanding how your small business is running. Learn what ROI (return on investment) is, how to calculate it, and why it is important for your small business.
How To Begin Participating in Craft Fairs: 5 Steps
Here are 5 steps a small business owner or crafter should take when beginning to participate in craft fairs or vendor markets.
How To Create a Customer Avatar For Your Small Business
A customer avatar is representation of your target audience. It is there to help you better understand and interact with your potential customers.
3 Effective Social Media Content Ideas for Your Businesses
Looking for social media content ideas for your small business? Here are 3 ideas to help you with your social media marketing.
Will Meta Verified Increase Reach? We Tested It Out!
Will Meta Verified increase your reach on social media? In our experience – no. Learn more about our experience with Meta Verified…
5 Effective Marketing Strategies That Are NOT Social Media
These 5 marketing strategies are effective and do NOT involve social media: sponsorships, community specific opportunities, networking, PR, and email marketing.