How To Calculate Your Small Business’s Marketing ROI

How To Calculate Your Small Business’s Marketing ROI

Investing in marketing is a great way to grow your small business, but how can you tell if what you are doing is working and turning a profit? This is where return on investment, or ROI, comes in. What is ROI? Return on investment is the amount of money you make from...
How To Begin Participating in Craft Fairs: 5 Steps

How To Begin Participating in Craft Fairs: 5 Steps

Many artisans and crafters make their money from craft fairs and vendor markets. If you are just starting out and have never participated in a market before, it may seem like a scary foreign land. Here are 5 steps a small business owner or crafter should take when...