by vivian | Mar 27, 2025 | Sales
Investing in marketing is a great way to grow your small business, but how can you tell if what you are doing is working and turning a profit? This is where return on investment, or ROI, comes in. What is ROI? Return on investment is the amount of money you make from...
by vivian | Mar 20, 2025 | Sales
Many artisans and crafters make their money from craft fairs and vendor markets. If you are just starting out and have never participated in a market before, it may seem like a scary foreign land. Here are 5 steps a small business owner or crafter should take when...
by vivian | Mar 12, 2025 | Customer Avatar
Knowing your target audience is THE number one rule when it comes to marketing your small business – but is it enough to just “know” your potential customers? Creating a customer avatar can help you truly understand who your potential customers are and what they...
by vivian | Mar 5, 2025 | Facebook For Business, Instagram For Business
Creating social media content is hard. That’s why each month we share 3 content ideas we want small businesses to consider. Hopefully these ideas will spark inspiration and help you with your social media marketing. First Content Idea: Spring and Growth March...
by vivian | Feb 26, 2025 | Facebook For Business, Instagram For Business
Meta Verified. The blue checkmark that people once longed for on social media is now simply a $45 purchase away. We have had multiple small business owners reach out to us asking if Meta Verified was worth the money, and if it could increase their reach. So we tested...
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