According to Fundera by Nerdwallet, 92% of business owners believe that the most effective digital marketing strategy is having a website.
The good news is that this statistic proves that the majority of small business owners understand that websites can drive both new and reoccuring sales of their products or services. But where many small business owners have a tendency of going wrong, is in the maintenance and upkeep of the website.
If you have a website, but haven’t updated it in months or years – well, that’s a clear sign that you aren’t really leveraging your website to its full potential. Your website should be considered a “living, breathing” platform, meaning that it needs to be updated, monitored and refreshed regularly.
Keeping your website current will ensure that you are not only sharing relevant information with potential customers or clients, but that you are driving traffic to your website.
Watch the video below to learn what three tips I recommend that you can start using in 2021 to drive more traffic and visitors to your website.
Following one, two or all three of these three tips will help you increase traffic to your website and maximize your digital presence. An added bonus is that you won’t only be taking full advantage of having a website – but you’ll also be able to promote the content and information that you are sharing on other social media platforms (like Facebook, Instagram, LinkedIn or even YouTube)!
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