As a small business owner, event marketing is a wonderful way to build brand awareness and sell your products or services. But if you are making any of these 3 mistakes then you might be walking away from your events, craft fairs, or pop ups with less than stellar results.
1. People Just Walk By
There are a number of reasons people might be simply walking by your table instead of interacting with you. It could be that your table display is not enticing for the event’s audience (are you selling jewelry at a health fair?). Your table display may also not be clearly demonstrating to those passing by what exactly you are selling, or it is simply not catching anyone’s eye.
It is possible that your body language and environment are also causing people to skip your vendor table or booth. Making sure you are approachable and engaging can help people be more willing to stop by and talk with you.
2. No Research
Participating in events and craft fairs can be a lot of fun, but it’s important to remember what your goal is for being at an event. Saying yes to every and any event you are able to can actually hinder your small business. It may be that you are not getting people to your table or booth because this event does not appeal to YOUR target audience.
Doing research on events before deciding to participate will allow you to confirm that YOUR target audience will be there. Your research should also include whether the event or craft fair is being promoted by the organizers. If you participate in an event that hasn’t been promoted then you could end up with NO audience at all!
3. No Follow Up
If you have not set up a POST-EVENT communication plan, then you are missing out on potential sales! If you want to convert event goers into strong potential leads and stay top of mind then you need to have a plan set up for communicating with them after the event. Collecting emails or phone numbers (with understood consent) is an important key to maximizing your participation in any event, craft fair, or pop up.
Are you participating in events, craft fairs, or pop ups, but feel like you could be doing a lot more at these events? Do you just need help understanding where to begin or what you might be missing? Check out our new course, Rock Your Fair! This is an online course designed to help you stand out at events, craft fairs or pop-ups, teach you how to market your products and services like a seasoned pro, and book more sales than ever before!
Here’s what you’ll achieve with this course:
- You’ll uplevel your participation in events, craft fairs, or pop-ups
- You’ll eliminate the uncertainty surrounding how to approach event goers and how to talk about your products or services
- You’ll have all of the best tips, strategies and YEARS of learned experience from two marketing professionals all in one easy-to-navigate course – saving you HOURS + WEEKS worth of research!
- You’ll be able to focus on what matters most (and still feel confident that you’ll rock out your participation in future events, craft fairs or pop-ups at the same time!)
For more information click here!
Did you find this content useful? Feel free to share your thoughts with me, I can be reached at vivian@theseasonedmarketer.com or just leave me a comment below!
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