How to Attract New Customers to Your Small Business

How to Attract New Customers to Your Small Business

As a small business, growing your audience and attracting new customers is the ultimate goal. When working to attract new customers, your goals, focus, messaging, channels, and content will all be different than if you were trying to attract repeat customers. Goals...
How To Handle Negative Publicity as a Small Business

How To Handle Negative Publicity as a Small Business

Handling negative publicity can be a daunting challenge for any business, but especially for small businesses. For a small business with limited resources and a more intimate connection to their community, the impact can be significant. Navigating negative attention...