by vivian | Mar 27, 2025 | Sales
Investing in marketing is a great way to grow your small business, but how can you tell if what you are doing is working and turning a profit? This is where return on investment, or ROI, comes in. What is ROI? Return on investment is the amount of money you make from...
by vivian | Mar 20, 2025 | Sales
Many artisans and crafters make their money from craft fairs and vendor markets. If you are just starting out and have never participated in a market before, it may seem like a scary foreign land. Here are 5 steps a small business owner or crafter should take when...
by vivian | Mar 12, 2025 | Customer Avatar
Knowing your target audience is THE number one rule when it comes to marketing your small business – but is it enough to just “know” your potential customers? Creating a customer avatar can help you truly understand who your potential customers are and what they...
by vivian | Mar 5, 2025 | Facebook For Business, Instagram For Business
Creating social media content is hard. That’s why each month we share 3 content ideas we want small businesses to consider. Hopefully these ideas will spark inspiration and help you with your social media marketing. First Content Idea: Spring and Growth March...
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